Top Beauty Retail Apps on Android in Greece: Q1 2025

In the first quarter of 2025, the beauty retail sector in Greece saw varying performance across top Android applications. Data from Sensor Tower highlights the trends in weekly downloads and active users.

Sephora - Make-up, Beauty experienced a fluctuating trend in weekly downloads, starting at approximately 2.9K and closing the quarter at 843. The app maintained a relatively stable weekly active user base, peaking at 29.6K towards the end of January and leveling off to around 26.2K by March.

Notino: perfumes and cosmetics saw a significant increase in weekly downloads, peaking at just over 3K in late February. Active users showed a steady rise, reaching 15K by the end of March.

MAKEUP - Beauty without limits had a gradual decline in downloads, starting the quarter at 454 and ending at 336. However, the app showed a consistent increase in active users, rising from 1.6K to 2.5K by March's end.

Mein dm maintained a low but stable download rate, with figures hovering around 200 downloads weekly. Active users remained consistent throughout the quarter, averaging around 3K.

Lastly, Oriflame displayed modest download numbers, peaking at 250 in late January. Active user numbers were relatively stable, fluctuating slightly around 1.6K.

For more detailed insights and data trends, visit Sensor Tower's platform.